Every time my customer orders products from the website, I will put a business card in the packaging. This will hopefully encourage my customer to keep it, so they can easily recommend us or ensure they remember us. On the card, it will have important information like our number, email and store and website address so that customers can get hold of us quickly if there are any problems or want some more information.
I will also have business cards in store for customers to pick up and keep or even pass onto friends. I will also have them when we have our stand at Olympia and Crufts, to hopefully encourage new customers and to make sure people remember us.