K.P.I'S
SOURCING
Sourcing is an immense part of my business, due to this being how my process of fabrics will come together and how they will be developed into a fully working procedure. I will be further conducting research so I will have a clear understanding of the development. I will be looking into shipping methods for my fabrics, how I will transport them back to the UK so they can be sold. I will also be looking into what country I want to source/purchase my fabrics from and what location I want them to be manufactured in as well as my reasoning’s behind this. I will be focusing specifically on the ethics throughout the whole process. Sustainability and ethics is a huge important factor part of my brand as this is a unique selling point for my brand. Coasting is another important aspect of my sourcing research.
For my collection, the main fabric I will be using is 100% recycled nylon regenerated from sea waste better known as ECONYL®
I will be using this particular fabric, as it is best appropriate for my business as a swimwear brand and what it stands for. Researching about sourcing, I looked at countries that were going to be best in terms of quality, ethics and importation. I considered countries that were further away from the UK, such as, China, India and Turkey because it would be less expensive. When looking at Turkey, I was researching into the costing of buying my fabrics there I found this would be a good option for my brand as sourcing from overseas in countries such as Turkey will be much cheaper to manufacture they would charge less for the whole process. For example, to buy the fabrics in the UK will be more expensive, as they would have already sourced the fabrics for you from else where cheaper, therefore they will be charging more to make a profit. I decided that I would buy my fabrics from Turkey and I will have my garments made there too, so I am keeping the costing down as much as possible.
There are several reasons into which I have chosen to source my products in Turkey. My main reasons are that there is a huge advantage in sourcing in Turkey, Turkish manufacturers can offer faster delivery times and the flexibility to repeat in season. Asia cannot compete with Turkey’s close proximity to the UK, which permits buyers to swiftly make repeat orders on products that are selling out very quickly or to hesitantly make changes – for example, trying a new pattern or a new colour way – to previous existing designs.
When thinking of costing, According to Werner International, average wage rates in the Turkish clothing industry hover around £1.47 per hour. This is admittedly significantly higher than rates in China (£0.26), India (£0.29) and elsewhere. However, it is still much cheaper than hiring UK employees.
These days, Turkey exports over £6 billion in textile goods every year. These good are produced by a variety of manufacturers — some small, some large. There are in fact over 11,000 individual manufacturers producing clothing goods in Turkey alone.
The quality on the finish of the garments will be produced well as the country tends to be more skilled in this than other countries, and they have more knowledge on this particular sector.