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The use of technology in today’s modern day is vast growing. The internet is where Sandi Swimwear will start- as an online based e-retailer. Online is how Sandi Swimwear promotes its brand as they understand its perfect for their busy customers that don’t always have time to go to the store where it can then be at your fingertips whenever you want. Sandi Swimwear also understands Social media is a positive way to involve its younger target market.
Land freight traffic delays may cause failure for customers expecting their delivery on a certain day or may cause the store delays receiving new stock. The unpredictable weather condition may affect the logistic system of the flow of Sandi Swimwear. Severe weather conditions could all round affect product requests. Global warming is affecting sales massively in the retail industry. With retailers holding excess stock, this disrupted sales for the rest of the year, with many forced to introduce heavy pre-Christmas discounting. Environmental regulations such as, carbon emission might have impact on Sandi Swimwear suppliers.
The environmental law, regarding plastic carrier bags will not affect my business, as Sandi Swimwear is solely an retailer. Also the legal opening hour times does not affect my business by being an online brand your business is open 24 hours and never closes. Sandi Swimwear will have a team that is dedicated to understanding our supply chains, ask them about their operations, ensure they understand what supplying ethically means and provide guidance, training and assistance where necessary.
KEY PERFORMANCE INDICATOR
1. Try to make a profit of £5000 in the first day
2. Get 100 people to submit their email to daily/ weekly alert subscriptions to keep the customer interested and aware.
3. To boost sales I would include student discount of 10% and freebee gifts when you spend over £50.
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