Political -
The main Political factor is Brexit, UK-based online retailers will be able to sell a lot more goods abroad priced in sterling, as their prices are much cheaper now compared to overseas rivals. The UK government have also signed up for a free trade agreement, therefore barriers will be removed which British companies will benefit and be able to export goods and services to America.
Economy-
Sandi Swimwear’s target market ranges from 19- 35 years. They are either students or working class who tend to have shopping budgets. Our prices are affordable with a slightly higher price tag than your average high-street swimwear but with good quality products the price does have to increase slightly to make profit. Their business strategy is very well thought-out as they use a lot of social media, bloggers and celebrity ambassadors to help promote the brand.
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Social -
Sandi swimwear will be very multicultural The demographic age ranges from 19-35. The daily lifestyle of my my brands consumer is vast. Varying from a student to middle/working class to wealthy. We believe in championing young talent and real women, inspiring a new generation of unstoppable females to be themselves and achieve whatever they want. We do all this and can ensure we source ethically and strictly avoid any acts of modern slavery.
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