FMI Fusion Beverages Market Expected to Expand at a St | Page 5

Fusion Beverages Market
health benefits along with the taste. The need of reformulating ingredients raised with more consumers
seeking for lower-calorie offerings. Also, the health and wellness trends across the globe have promoted
the beverage companies to invest heavily in research & development activities to develop healthy fusion
beverages. However the rise in energy and commodity price has caused a negative impact on the growth
patterns of fusion beverage market. The increased price cause rise in the processing cost, transportation
cost, and packaging cost, which ultimately adds to the overall cost of fusion beverages. The
manufacturers usually refrain from passing the overall cost to the end consumer owing to their price
sensitive nature.
Market Segmentation of Fusion Beverages:
Fusion Beverages market is segmented on the basis of category, product type, flavor, and distribution
channel. On the basis of category fusion beverages includes carbonated beverages and non-carbonated
beverages. Carbonated beverages segment is observed to acquire major share in the fusion beverages
market. Fusion Beverages on the basis of product type, can be classified into regular soda, fruit drinks,
flavored water, sports drinks, energy drinks, diet drinks, and others such as iced tea/coffee, light fruit
juices. Flavored water is projected to witness high demand in the fusion beverages market. Fusion
beverages market is further segmented on the basis of flavors into sweet, savory, salt, and mint. The
sweet flavor of fusion beverages is expected to occupy high market share, while savory flavor is expected
to grow at a rapid pace in the fusion beverages market. On the basis of distribution channel, fusion
beverages market can be segmented into supermarket/hyper market, convenience stores, drug stores,
and others such as direct selling, mass merchandisers etc.
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