FMI Fusion Beverages Market Expected to Expand at a St | Page 4

Fusion Beverages Market
Fusion Beverages Market Size, Analysis, and Forecast Report 2016-2026
Fusion beverages can be defined as the hybrid drinks produced by mixing a variety of beverages. Fusion
beverage is an emerging category of functional food that gains high attention from the consumers who
prefer beverages for not only quenching their thirst, but also for seeking the nutritional benefits. This has
pushed the beverage makers to increase their focus towards healthy beverages, hence came up with the
concept of fusion beverages that ensure health benefits without compromising on taste parameter.
Protein-infused coffee, sparkling tea, fusion in floral, tea and coffee flavors are some of the examples of
fusion beverages. The growth of fusion beverages market is driven by changing tastes and preferences of
consumers along with the changing life-styles, supported by the ongoing development of unique flavors
that enhances the taste and nutrition level of the fusion drinks.

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Market Dynamics of Fusion Beverages:
Beverage makers are keen to bring innovations in terms of new ingredients and unique flavors that can
serve consumer’s functional needs. With the decline of traditional sugary carbonated soft drink,
beverage makers have come up with healthier drinks such as fruit based beverages, fortified water,
energy drinks etc. The range of unique flavors and ingredient system added enhances the quality of
fusion beverages. The growth of fusion beverages market is highly impacted by the increasing trend
where companies are reformulating the ingredient’s content added to the fusion drinks to ascertain
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