FMI Fusion Beverages Market Expected to Expand at a St | Page 6

Fusion Beverages Market
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Regional Outlook of Fusion Beverages:
On the basis of geographical market segment, Fusion Beverages is segmented into seven different
regions: North America, Latin America, Eastern Europe, Western Europe, and Asia-Pacific region, Japan
and Middle East and Africa. Asia-Pacific region is expected to be lucrative market for fusion beverages
propelled by growing population, rising disposable income, increased popularity of flavored drinks.
Majority of leading manufacturers in the fusion beverages market target the emerging economies like
China and India to expand their revenue base. On the other side in terms of consumption, U.S. is
expected to lead in the global fusion beverages followed by European regions. With large number of
people becoming more health conscious and demanding a variety of flavors in beverages, it is expected
that the fusion beverages market will grow at rapid pace in the beverages industry.
Key Market Players in Fusion Beverages:
Fusion beverages market is fragmented with the presence of large number of players. The focus of
market players have shifted towards bringing a differentiation factor in the beverages portfolio by
innovating in terms of variety of flavors and taste. Key players in the fusion beverages market include
Fusion Beverage Co. Ltd., Campbell Soup Co., The Coca Cola Company, PepsiCo Inc., Danone S.A.,
Monster Beverage Corporation, Kraft Foods Group, Inc., MYX Beverage LLC., among others.

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