FMI Emerging Opportunities in Root Beer Market with Cu | Seite 5

Root Beer Market
Based upon distribution channel, root beer market is segmented into supermarkets/ hypermarkets,
specialty liquor stores, online, bar and nightclubs, and others. Amongst rapidly growing distribution
network specialty liquor stores acquire major market shares followed by bar and nightclubs.
Market Regional Outlook:
On the basis of geography, the root beer market is segmented into North America, Latin America,
Western and Eastern Europe, Asia-Pacific, Middle East and Africa. In regional markets, North America is
the largest producer and consumer of Root beer. In North America, U.S. is the leading consumer of Root
beers. The ability to pair well with a scoop of vanilla ice cream and distinctive flavoring, soft root beers
remains a popular choice among consumers. Alcohol root beers are becoming more popular due to its
less alcohol percentage and sweet taste and the brew tastes nearly identical to a non-alcoholic root beer.
Europe is another major market for root beers after North America. Root beers are gaining popularity in
Asia Pacific and Middle East, due to changing consumer life style and influences of western culture. This
factors are expected to drive root beer market growth in developing regions.
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