FMI Emerging Opportunities in Root Beer Market with Cu | Page 6
Root Beer Market
Market Drivers and Trends:
The desire among the consumers for new and interesting flavored craft brews is the major driving factor for global root
beer market. Root beers possess a fine balance between full-flavored creaminess and strong root spiciness. Root beers
are available in different flavors unlike traditional beers. Furthermore, the unique flavor profile of root beers has made it
one of the most popular beverage among the consumers. Increasing consumer interest in sweeter taste beers also
driven the market for root beer market globally. The main ingredient used to make root beers is wintergreen which has a
fresh flavor and sharply strong aroma. By mixing wintergreen with the additional ingredients in the soda, it provides a
nice balance against the sweetness. There are hundreds of different recipes for root beer and the drink has a wide range
of flavors, which creates opportunity to offer various beer flavors in the market. The common ingredients used to make
root beer include Anise, liquorice root, Sarsaparilla, Sassafras.
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Root Beer Market Key Players:
The market for Root Beer is highly fragmented with a large number of regional and international players. Some of the
key players in Root Beer market include Craft, A&W Restaurants, Sage Mixology company, Dr Pepper Snapple Group,
Crazy Uncle, Mill Street Brew Hall, Seagram, Rhineland Brewing Co, Best Damn Brewing Co etc.,
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