FMI Emerging Opportunities in Root Beer Market with Cu | Page 4

Root Beer Market
Emerging Opportunities in Root Beer Market with Current Trends Analysis
Root beer is a beverage brewed from a variety of roots, herbs, berries, and barks. Traditionally, it is made
at home as a medicinal beverage. Primary ingredients used to make root beers include artificial sassafras
flavors and sugar. Most modern root beers are carbonated soft drinks and generally sweet and foamy.
Root beers are may be carbonated or non-carbonated.
Initially, Sassafras tree was used as the main ingredient to make the root beer. The sassafras tree contains
volatile oils. However, now a days most modern root beers are made with artificial flavors and
sweeteners and do not contain Sassafras as the US Food and Drug Administration banned the use of
Sassafras in food and beverages, due to the health concerns associated with Sassafras. The most common
ingredients used to make different root beer flavors include Anise, which provides licorice flavor,
Sarsaparilla is use to provide bitter flavor, Vanilla is used impart a creaminess flavor and Wintergreen is
used to provide a minty flavor to root beer.
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Market Segmentation:
The Root Beer market can be segmented on the basis of type, by distribution channel, and by regions. On
the basis of type, the Root Beer market can be segmented into alcoholic and Non-alcoholic. Alcoholic
root beer have been gaining popularity in the major markets such as North America.
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