RESEARCH METHODOLOGY
2.1.2.1 BREAKDOWN OF PRIMARIES
• FIGURE 2
BREAKDOWN OF PRIMARY INTERVIEWS: BY COMPANY TYPE, DESIGNATION, AND REGION
•
BY COMPANY
14%
21%
31%
19%
76%
34%
•
17%
10%
45%
Tier 1
BY REGION
BY DESIGNATION
33%
Tier 2
Tier 3
D Level
Others*
Other*
C Level
North America
Europe
Asia-Pacific
RoW
Note 1: *Others include sales managers, marketing managers, and product managers.
2: Companies are classified into tiers based on their total revenue; as of 2015, Tier 1: >USD 10,000 million, Tier 2: USD 1,000 to USD 10,000 million, and Tier 3: