RESEARCH METHODOLOGY
2.2
MARKET SIZE ESTIMATION
•
Top-down and bottom-up approaches were used to estimate and validate the size of the flow cytometry market
and estimate the size of various other dependent submarkets in the overall flow cytometry market.
•
This research methodology includes the study of the annual and financial reports of the top market players as well
as interviews with industry experts (such as CEOs, VPs, directors, and marketing executives) for key insights (both
quantitative and qualitative) on the flow cytometry market. All percentage shares, splits, and breakdowns were
determined using secondary sources and verified through primary sources. The key players in the market were
identified through secondary research, and their market shares in the flow cytometry market were determined
through primary and secondary research. All market-influencing parameters have been accounted for, viewed in
extensive detail, verified through primary research, and analyzed to get the final quantitative and qualitative data.
This data was consolidated and added with detailed inputs and analysis from MarketsandMarkets and presented
in this report.
2.2.1 BOTTOM-UP APPROACH
•
The bottom-up approach was employed to arrive at the overall size of the flow cytometry market, by product, from
the unit sales of each type of flow cytometry instruments and their average selling price in the respective four
regions.
• FIGURE 3
FLOW CYTOMETRY MARKET: BOTTOM-UP APPROACH
•
Global market
value for flow
cytometry products
TOTAL MARKET SIZE (USD MILLION) =
North America (Volume of Each Product X ASP) + Europe (Volume of
Each Product X ASP) + Asia-Pacific (Volume of Each Product X ASP)
+ RoW (Volume of Each Product X ASP)
PRIMARY RESEARCH:
Summation of A X B
of all the four regions
Average selling price of each flow cytometry
instrument in North America, Europe,
Asia-Pacific, and RoW (B)
Industry Experts/Key Opinion Leaders
(KOLs)/Subject-matter Experts (SMEs) from
Demand and Supply Sides
SECONDARY RESEARCH:
Annual Reports, Presentations, Press
Releases, Journals, Paid Databases, and
MarketsandMarkets Repository
Number of flow cytometry instruments sold in each
of the four regions (A)
•
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