Tweet! Like us on Facebook! Email friends! It becomes overwhelming, and it
puts people off. At this stage, the best thing they can do for you is to share
your story.
• People who don’t know you at all
These are the people who opted in from Facebook or your landing page.
Introduce yourself to those people. Include personal photos and stories about
yourself. Make the person know you. Speak about the importance of your
mission, why you are doing it and so on.
Schedule your emails
You will be busy with other stuff, you won’t need to remember to send emails to your
database all the time. Instead, schedule them using a Gmail plugin like
boomeranggmail.com. Streak (streak.com) is a great extension of Chrome, which
will allow you to see whether a recipient opened your email or not. Streak is also
great when using snippets (i.e., a duplicate of your message so you don’t need to
copy and paste all the time). Just remember to change the name of the recipients
as you go.
Socedo (socedo.com) is another great tool which transforms Twitter into a
rich lead mining source. You enter the criteria and Socedo finds profiles that
fit it. And the best thing? The program responds to the lead’s response, which
makes it seem more personal and a lot less like conversing with a bot.
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