Film Financing and Funding Feb. 2016 | Page 10

early bird discounts, and updates all work well). Your database is your key to success; the bigger it is, the more backers you can reach and the higher your chances of success are. If you don’t have a web programmer, then go to launchrock.com and select a free landing page from there. Your page has about five seconds to convince users not to hit the ESC button, so consider these steps to make your page irresistible: • • • • • • • Use friendly colours. Include images of real people. Feature yourself and include a personal message. Use customer testimonials: 2-3 satisfied users’ message about the product. Say thank you with a share: include a share button to Facebook and Twitter. Create a Facebook page and group Create a Facebook page and a group to drive traffic to your landing page. All your social media activities should have two main goals: to raise awareness and drive visitors to your landing page. When creating your page, pick your best keyword and use it in the URL of your Facebook page to benefit from organic search. Use the URL of your landing page in the description of the Facebook posts to drive more traffic. Install smart tabs to your page that lead to your landing page. Do you see where I’m going with this? They should all cross-promote each other. Schedule your posts for the next 30 days. Believe me, you will not have time for a single Facebook post once you’ve started. Categorise your contacts: • Friends and family This g