Fibre2Fashion Magazine June 2018 June 2018 | Page 85

Very detailed laces with true authentic looks under the new trademark “Nouveau Leavers” take lace aesthetic to new heights. The reactions to its launch in January have been fantastic in all the markets.
How big is the design team at Brunet? How do they
keep up with the latest global trends?
We have 15 designers in Hong Kong, China and
Thailand. They are always keeping an eye on fashion
through the internet, exhibitions and shopping. We
also have an integrated sales team in Europe which
helps fetch the latest high-street trends.
How sustainable is your manufacturing process?
In terms of yarn, we are now developing recycled and
organic ranges. It should be ready within this year. Our
dye house is one of the best in China with a minimum
water usage ratio.
Has athleisure or sportswear influenced the demand
for conventional lingerie segment?
Yes, it did; even though the regular lingerie segment is
still there. We can see the shapes of lingerie evolving
and our lace needs to follow those changes.
The primary role of a lace is embellishment. It is gracious, elegant and can dress up any garment.
What is your USP compared to other players?
We are service-oriented and passionate about what we
do. We help our customers reinforce their identity and
develop their business. Our company was established
in 1911. We have a lot of valuable archives that are still
helping in today’s trends.
JUNE 2018 FIBRE 2 FASHION |  85