Fibre2Fashion Magazine June 2018 June 2018 | Page 84

International
Q&A
to Asia, we have learnt a lot about various consumer
behaviours and style requests in this region. Therefore,
we have consistently increased our position in Asia
and Southeast Asia. The demand has evolved into a
more embellished approach to intimate apparel. This is
exactly what we do.
Tell us about the brands you are associated with.
Our customers are brands or specialised retailers. In
Europe, we supply to brands like Chantelle, Aubade,
Triumph and Van De Velde and retailers like Etam, Oysho
and Hunkemoller. In North America, we have been long-
time partners with The Limited, CK, Adore Me, Hanes and
Spanx. In Asia, it is so far mainly the Chinese domestic
market. Last but not the least, in India we are delivering to
Gokaldas and Jockey.
What are the latest technological advancements in
the manufacturing of laces and trims?
I would say the machinery. Brunet has the most high-
definition lace machines in the market. We can create
very detailed laces with true authentic looks. This
has helped us launch our new trademark “Nouveau
Leavers”. It is done on Karl Mayer machines and
takes lace aesthetic to new heights. We have shown it
globally since our launch in January, and the reactions
have been fantastic in all the markets.
Where do you source raw material for trims and
laces from?
Our source is an agile mix between Asia and Europe
which helps us keep our identity and uniqueness.
What is the annual production capacity of laces and
trims at Brunet?
Our total available capacity is around 40 million yards.
What are the latest trends in laces and trims in
women’s intimate apparel?
Delicate, elegant, soft with a touch of vintage,
bohemian look.
The world of lace has changed a lot since 1911. The location—and also the technology—is not the same. But, Romantic and Chantilly laces are still in high demand.
84  | FIBRE 2 FASHION JUNE 2018