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hy did you move production to China and Thailand from France? The strategic decision was implemented in 2005, when we decided to be in the region where garment manufacturing too was. We are still delivering all our production to Asia / Southeast Asia.
Arnaud Limousin, Managing Director, Brunet International Ltd
Brunet International manufactures laces for womens’ intimate apparel. The company was established in 1911 in France; production was moved to China and Thailand in 2005 – 08. The company’ s HQ has been in Hong Kong since then. Brunet International’ s clientele includes Victoria’ s Secret, Calvin Klein, Chantelle, and Triumph along with Gokaldas and Jockey India. Managing Director ARNAUD LIMOUSIN discusses the latest technologies, trends and triumphs at the company.
How has the world of laces evolved since 1911? Which are the vintage styles that keep coming back year after year? Obviously, the world of lace has changed a lot since 1911. The location— and also the technology— is not the same. Romantic and Chantilly laces are still in high demand.
Can lace ever be functional? Or, is its role only that of an embellishment? The primary role of a lace is embellishment. It is gracious, elegant and can dress up any garment. Since activewear has developed, we have also studied functionality in lace— whether it is related to hand feel, stretchability, compression and even moldable laces. We have customers specialise in this market, and we develop products according to their expectations.
Which are your major markets for trims and laces? Where do you see the prospects growing? For Brunet, Europe and North America have always been strongholds in terms of revenue. Since we moved
Delicate, elegant, soft with a touch of vintage, bohemian look— this defines the latest trends in laces and trims in women’ s intimate apparel.
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