Fibre2Fashion Magazine June 2018 June 2018 | Page 86

ADVERTORIAL
Dollar Missy ropes in
Chitrangada Singh as
Brand Ambassador
Introduces a new TVC for Missy Leggings, featuring Chitrangada
Dollar Industries Ltd, which has
forayed into fashionable female
wear such as leggings, capris and
innerwear under the brand name
Dollar Missy, signed model and
Bollywood sensation, Chitrangada
Singh as their Brand Ambassador in
this segment.
“Dollar Missy, launched in the last
quarter of 2014, is an evolving brand
and we had been looking for a face
which could carry the brand image
in the right spirit. Having met the
Bollywood diva, Chitrangada Singh,
we knew she would be the best fit
for the brand. She represents today’s
elegant and vivacious woman who
takes on the world, beaming with
confidence. We have recently shot
a new ad campaign with her where
she showcases our product style with
loads of panache,” said Vinod Kumar
Gupta, managing director, Dollar
Industries Ltd.
The new Dollar Missy advertising
campaign was shot in Bangkok by
Sachin Kotre for A La Carte Films with
Mullen Lowe Lintas being the creative
agency.
“Dollar Missy leggings are quite
fashionable and trendy. They are
very comfortable as they are made of
super soft special fabric and have vast
array of shades to choose from. I am
in love with the entire collection of
Missy,” said Chitrangada Singh, Brand
Ambassador of Dollar Missy.
Dollar Missy has a wide colour
range of leggings and leg wears such
as shorts, cycling shorts, relaxed
capri, trousers, pyjama and lounge
pants. They also have trendy tee-
shirts, racer backs, and affordable
collection of innerwear including
camisoles and panties. The collections
in leggings made of 95/5 four-way
stretch fabric is comfortable and ideal
for partywear, casualwear and formalwear. The Dollar Missy products are perfect
for everyday wear.
Dollar will have a 360-degree advertising campaign across print, electronic,
outdoor and online media to promote this new commercial.
About Dollar Industries
Dollar Industries Limited is today amongst the top three hosiery
brands in India. The company has four manufacturing units in
Kolkata, Tirupur (TN), Delhi and Ludhiana. Dollar Industries enjoys
a 15 per cent market share in the branded hosiery segment in
India. Dollar Industries has recently started business in African
market with Nigeria to enhance export revenue. The company’s
existing export markets are in the Gulf, Middle East and Nepal.