FHA Show Daily Day 4 — April 27, 2018 | Page 16

16 FHA2018 SHOWDAILY 27 April 2018

Exotic Amazon fruit found in Hall 8

ONE of the most exotic fruits found at FHA2018 is the Achacha which originally thrived in the Amazon basin of South America . Ovoid in shape , this orange-coloured tropical fruit can be eaten by opening with a simple pierce-pop technique to reveal white edible pulp surrounding a soft seed .
The fruit is sweet , despite its low sugar content . It is also rich in vitamins and antioxidants . It has a unique flavour which taste experts have described as ‘ sweet , tangy , refreshing , like a sorbet ’.
It is also an excellent palate cleanser .
The good news at the show is that Asian consumers do not have to trek to the Amazon basin to sample this fruit . Palm Creek Plantation , which received a Plant Breeder ’ s Right from the Bolivian Government to cultivate the fruit in its farm in North Queensland , Australia , is keen
Let Bruce Hill , director of the Achacha Fruit Group , tempt you with this most exotic fruit .
to market the Achacha in various Asian markets soon .
But for FHA2018 visitors too impatient to wait for the
Achacha to arrive in their countries , make a beeline to booth 8C4-05 to sample this most exotic fruit .

Distributors wanted for Brazilian products

THE Brazilian trading company — 100 % Amazonia — is at booth 9E4-01 , looking for distributors . It has developed lines of retail products and a range of food ingredients made from exotic Amazonia seeds , such as Acai , Acerola , and Brazilian nuts and native cocoa .
“ We have a range of 50 products from 25 exotic species of the Amazon . So we market to many different industries , from food and beverages to cosmetics ,” says Fernanda Stefani , commercial director of 100amazonia . com .
“ Our exhibit at FHA2018 includes Amazon fruit jams , like the Acai jam , craft beer , chocolates and fruit powders .
“ We do private labels too , for example , a popular private label product is the Acai jam because the Acai berry is known to be healthy with high antioxidants .
“ Singapore is an attractive hub to come to showcase our offerings . I am enthusiastic to be here as I feel Singapore is
Fernanda Stefani , commercial director of 100 % Amazonia , who brings the Amazon to Asia .
a marketplace with consumers looking for products that are unique , exotic and high-quality .
“ I feel that once we are successful in Singapore , our products are proven .”