FHA2018 SHOWDAILY
27 A pri l 2 0 18
Mobikon’s data-driven
AI products drive F&B
market automation
DATA is the new currency, and its relevance
is even more pronounced in the F&B
industry, where restaurants are looking
to precisely target their customers with
relevant offers to make the most return-
on-investment (ROI).
Two significant features, says Hitesh
Anand, chief product officer at Mobikon,
will help restaurants do exactly that and
more.
Mobikon has a customer engagement
analytics platform designed for the
F&B industry and, at booth 4G1-07, it is
highlighting its offline to online marketing
via local ads feature on Facebook, as well
as its global customer profile driven by its
data and artificial intelligence (AI) engine.
These new features will enable single
outlets, as well as multi-location restaurants,
to drive revenue and engagement using
local and precise targeting, and serve
customers better with insights driven by
using global customer profiles.
Anand elaborates: “With offline to
online marketing via local ads, a restaurant
can activate campaigns, not only for its
existing customers on Facebook, but also
target look-alikes by simply uploading
current consumer data onto Mobikon’s
platform.
“Mobikon’s data and AI engine then
uses AI and machine learning to build
global insights and target the right set
of existing new consumers. This, in turn,
results in higher marketing ROI for
restaurants.”
Driving personalised experiences is
Mobikon’s global customer profile, where
an AI engine is constantly building and
updating the global customer profile
on Mobikon’s data cloud and enriching
customer profiles, describes Samir
Khadepaun, CEO of Mobikon.
Through its various consumer
touchpoints, the Mobikon platform gathers
transactional and behavourial data about
customers, and creates a global customer
profile that spans customer lifespan across
brands.
Khadepaun says: “This helps the brand
and outlet managers know about customer
preferences, likes and dislikes, perceptions
and behaviours not only at their outlet, but
also as a diner in general. They can now
serve the customer in a more personalised
manner and generate loyalty.”
This way, restaurants will be able to
see the customer’s dining frequency and
preferred timing, as well as reviews and
feedback on social media.
Apart from that, regardless whether a
customer has visited a specific restaurant,
the servers are now able to understand the
customer’s food preferences, whether it is
spicy food and/or mixed drinks, and able
to know not only what to offer from the
menu based on their preferences, but also
that they can upsell the new line of mixed
Find out from Mobikon how its data-driven AI products are driving F&B
FHA2018
daily
1
29/3/18
6:12 PM
drinks the 3. chef
has Show
put on
the advertising
menu. 19x27cmH.pdf market
automation.
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