FHA2018 SHOWDAILY
25 A pri l 2 0 18
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The PrioVino Premier
cooler debuts in Asia
WINE enthusiasts in the region
can now maintain wines at the
optimum temperature during
consumption, thanks to Prio-
Vino Premier, which is making
its Asian debut at ProWine
Asia 2018. A product of German
technology, PrioVino Premier
keeps wine at a set temperature
right at the table for hours —
ensuring the aromas of wines
can only unfold perfectly at the
optimal temperature.
The technology is the brain-
child of Jürgen Sauer, former
top manager at Mercedes Benz
and a passionate wine aficionado.
Along with the father-son duo
Ernst-Georg and Moritz Ort-
wein, he developed the Premier
Even while its patent is pending, the PrioVino Premier is available to
interested buyers.
following almost a year-and-a-half
of experimentation with various
technologies and paved the way
for more innovative products for
the perfect fine wine experience.
Sauer, who is also the director
of marketing and sales, tells the
Show Daily that initially Prio-
Vino Premier was only battery-
operated. However, requests
from their customers in Europe
prompted them to develop an
electric-powered version. Both
these models are being displayed
at booth 10B2-05.
Sauer, along with PrioVino’s
director of business development
Chhaya Krueger, says 20 top som-
meliers from fine-dining establish-
ments in Europe participated in
pre-launch testing for the Premier
and gave it the thumbs-up.
The secret of the Premier lies
in its interior: a combination of
Peltier technology and a spe-
cially programmed sensor-driven
controller, says Krueger. With
the option of battery or mains
operation, the cooler bypasses
the need for ice or any other
coolant while keeping power con-
PrioVino’s Chhaya Krueger and Juergen Sauer with the Premier models.
sumption to a minimum.
A sophisticated ventilation sys-
tem ensures that the
cooler is practically
noiseless and thanks
to its ability to switch
between battery and
mains operation, it
is both mobile as
well as versatile. The
Premier is equally at
home in a restaurant,
a hotel suite, on a
patio or on a yacht.
Despite all the high tech, the
Premier is extremely easy to use.
Any desired temperature between
5°C and 20°C can
be set using the plus/
minus buttons. Within
two to three minutes,
the device reaches
the set temperature
for red wine, white
wine or anything in
between.
Even while its pat-
ent is pending, the
PrioVino Premier is available to
interested buyers.