As someone who’s built a career in PR, what excites you most about how the industry is evolving and where it’s going next?
What excites me most about PR right now is how human-centered it’s become. Audiences are craving authenticity, so it’s no longer about just pushing out messages — it’s about building
real connections (don't let anyone tell you relationships don't matter). At the same time, the industry is evolving in such a dynamic way. We’re not just storytellers anymore; we’re strategists who can blend creativity with data, measure impact in real time, and connect through traditional media, social, influencers, and experiences. It’s an exciting space to be in because the possibilities for authentic storytelling have never been
greater.
Your clients are at the heart of what you do. Can you give us a glimpse into who they are and the industries they represent?
KELZ MEDIA boasts a global client presence, with clients located in Chicago, throughout the US, and internationally. They’re leaders and innovators in beauty, aesthetic technologies that are redefining how men and women age, as well as wellness, fitness, and lifestyle. Our roster ranges from physicians introducing groundbreaking treatments — from menopause solutions to GLP-1 weight loss, from hair regrowth and regenerative medicine to intimacy — to fitness facilities that champion whole-body wellness, and entrepreneurs creating products that elevate everyday life. Each client has a unique story, and our role is to amplify it in ways that resonate
across borders and inspire diverse audiences.
How do you see fashion and presentation influencing personal branding?
The way you present yourself — through beauty, fashion, and style — is like a visual business card. It sets the tone before you even speak. When done authentically, it builds trust and makes your personal brand feel consistent and memorable. Confidence is a big part of that — consumers are naturally drawn to confident looks and leaders, and they’re more likely to invest in brands and people who project that energy.