The Mediterranean way of life emphasizes connection with people, culture, and food. How does Gratsi encourage that same sense of connection within your community of customers and followers?
Connection is at the heart of everything we do. We’re constantly inspired by the Mediterranean table, where meals last for hours
and everyone
feels welcome.
Through our
Slow Dinner Club
blog, recipes, and
social storytelling
we invite our
community to
recreate that
same warmth at
home. We also
share stories
from our
customers, their
dinner tables,
traditions, and
favorite pairings
to remind people
that Gratsi isn’t
just a wine, it’s a
shared experience.
It’s about being
present, staying curious, and finding joy in simple, everyday rituals. One of my personal favorite showcases of this mindset is our Nonna Wisdom video series. Telling real stories from the Mediterranean, with real family, friends, and connections.
With so many choices in the wine world, what do you think makes Gratsi stand out to today’s mindful, modern consumers?
Gratsi meets people where they are. We’re not asking anyone to become a wine expert, we’re here to make great wine feel approachable again. Our clean, zero-sugar wines are made for real life: they stay fresh for 30 days, create 85% less waste than bottles, and fit seamlessly into modern routines. Additionally, the box format
just makes more sense for the modern customer. No more last second trips to Trader Joes grabbing whatever $14 bottle looks the coolest, only to not drink it all and it go bad, or drink it all and not have enough to serve everyone. Each box of Gratsi contains the equivalent of four standard bottles of wine, and is made to be there for when you need it. But what really sets us apart is our perspective. We’re not selling a product, we’re sharing a lifestyle: one rooted in gratitude, simplicity, and slowing down.
From your perspective, what has been one of the most rewarding parts of sharing the Gratsi story with the world?
The best part is seeing people reconnect with wine in a joyful, unpretentious
way. We get messages from customers saying Gratsi has become their “weeknight pour” or the wine they bring to dinner with friends. We’ve helped change how people think about boxed wine, proving that convenience and quality can live in the same glass. Seeing that shift happen, and knowing we’re part of it, is incredibly rewarding. Sustainability is a big part of Gratsi’s story.