How do you highlight the environmental benefits of your packaging and production process in your messaging?
We lead with the facts but keep the tone human. The boxed format creates 85% less waste than bottles, uses less energy to produce, and drastically cuts shipping emissions because it’s lighter and easier to transport. But beyond the numbers, we talk about sustainability as a mindset — about making choices that are better for you and the planet without giving up the good stuff. Our clean ingredients, recyclable packaging, and 30-day freshness all reflect a simpler, smarter way to drink wine.
What’s next for Gratsi? Are there any exciting projects, new wines, or experiences on the horizon?
There’s always something exciting in the works at Gratsi. We recently launched our Gratsi Sampler, which remains a big focus right now. It lets consumers experience each of our wines before committing to a full 3L box. For newer wine drinkers, it’s an approachable way to discover their favorite blend. For seasoned wine lovers, it’s often the moment they realize just how good boxed wine can be.
What Austin had to say is a simple reminder that slowing down isn’t about doing less. It’s about being present for what’s right in front of us. So wherever you are this season, whether it’s around the table, on the couch, or in the kitchen, I hope you find a moment to take it in and feel grateful for it.