MARKETING
Multifamily Marketing Trends to Keep an Eye On in 2025
BY ASHLEY TYNDALL
In 2025 , innovative technologies and shifting consumer behaviors are reshaping how multifamily properties approach marketing . Staying ahead of these trends can give properties a competitive edge in a saturated market .
Here are the key digital marketing trends multifamily professionals should prioritize in 2025 :
1 . Hyper-Personalization with AI and Data :
In 2025 , personalization has moved beyond addressing prospects by name in emails . AI-powered tools now enable multifamily marketers to deliver hyper-personalized experiences at scale .
Platforms like ChatGPT and Jasper can craft tailored email campaigns , social media posts , and even personalized leasing journeys based on user data . By analyzing browsing behaviors , search queries , and past interactions , properties can target prospective renters with highly relevant content , such as promoting pet-friendly amenities to pet owners or highlighting family-oriented features to renters with children .
2 . The Rise of Visual Search
Visual search is transforming the way renters explore properties . Platforms like Pinterest and Google Lens now allow users to search based on images rather than text , which aligns perfectly with the visually driven nature of multifamily marketing .
Optimize your property ’ s photos with metadata and ensure highquality images of amenities , floorplans , and community events are readily available online . Visual search appeals to renters seeking inspiration for their next living space , offering an intuitive way to discover properties that match their preferences .
3 . Voice Search Optimization
Voice search continues to grow , with devices like Alexa , Siri , and
Google Assistant becoming staples in many households . By 2025 , it ’ s predicted that over 50 % of searches will be conducted via voice .
Focus on conversational , long-tail keywords and ensure your content answers renters ' questions , such as " What are the best apartments near downtown Austin ?" Voice search optimization enhances your property ’ s discoverability , especially for location-based queries that dominate the multifamily search landscape .
4 . Interactive & Immersive Content
Gone are the days of static content . Renters now expect interactive and immersive experiences that allow them to envision life at your property .
Examples :
• Virtual tours and 3D walkthroughs of apartments
20 | TRENDS FEBRUARY 2025 www . aamdhq . org