MARKETING
• Interactive community maps highlighting amenities and local attractions .
• Augmented reality ( AR ) tools that let prospects visualize furniture placement in a unit .
These tools offer prospects an engaging way to explore your property from anywhere , increasing the likelihood of leasing decisions . Prioritize immersive content to engage tech-savvy renters and differentiate your property .
5 . Emphasis on Local SEO & " Near Me " Searches
Local SEO is more critical than ever , as renters frequently search for properties in their desired neighborhoods using phrases like " luxury apartments near me ."
Key Strategies :
• Optimize your Google Business Profile with accurate contact information , photos , and resident reviews .
• Use location-specific keywords in your website content and meta descriptions .
• Leverage geofencing ads to target prospects within specific areas .
• Impact on Multifamily : Effective local SEO ensures your property is visible when renters are actively searching for a new home .
Staying visible in local searches can drive foot traffic and online inquiries from high-intent prospects .
6 . Social Commerce & Shoppable Content
Social media platforms like Instagram and TikTok are evolving into search engines and marketplaces . Renters often use these platforms to explore local amenities , reviews , and property tours .
Social commerce simplifies the leasing journey , making it easier for renters to take action directly from their favorite platforms . Optimize your social media presence with engaging , actionable content that converts views into leads .
www . aamdhq . org
What to Implement :
• Shoppable posts linking directly to application forms or tour scheduling .
• Short-form videos showcasing unit features and community events .
• User-generated content highlighting resident experiences .
7 . Sustainability & Ethical Marketing
Sustainability isn ’ t just a buzzword — it ’ s a growing priority for renters , particularly among Gen Z and Millennials .
Today ’ s renters are increasingly choosing properties that align with their values , and showcasing your commitment can be a powerful differentiator . Incorporate sustainability into your marketing to attract eco-conscious renters .
How to Highlight It :
• Showcase eco-friendly amenities like solar panels , energy-efficient appliances , and recycling programs .
• Create content emphasizing your community ’ s commitment to sustainability and green living .
8 . The Importance of First- Party Data
With privacy regulations tightening , relying on first-party data has become essential . Multifamily marketers must focus on building and maintaining their own databases rather than depending on third-party sources . First-party data provides a reliable , compliant way to personalize marketing efforts and improve ROI .
Strategies to Build First-Party Data :
• Use gated content like eBooks and webinars to capture leads .
• Offer incentives for signing up for newsletters or attending open houses .
• Implement interactive quizzes to gather insights into renter preferences .
9 . AI-Enhanced Automation
Automation continues to streamline multifamily marketing , saving time and improving efficiency . In 2025 , automation tools are becoming more sophisticated , integrating AI to enhance performance . Automation not only saves resources but also ensures timely , personalized interactions with prospects .
Applications :
• Automated email drip campaigns for lead nurturing .
• Chatbots powered by AI to handle inquiries and schedule tours 24 / 7 .
• Predictive analytics to identify high-intent leads and tailor follow-ups .
10 . Content That Reflects E-E- A-T Principles
Google ’ s E-E-A-T ( Experience , Expertise , Authority , Trustworthiness ) remains vital for ranking and visibility . In 2025 , producing content that aligns with these values is essential .
High-quality , authoritative content improves both organic traffic and engagement . Prioritize creating content that positions your property as a reliable , knowledgeable resource for renters .
How to Implement :
• Publish detailed blog posts answering common renter questions .
• Highlight resident testimonials and case studies to build trust .
• Include expert advice on moving tips , lease negotiations , and community living .
Ashley Tyndall is Chief Relationship Officer at Criterion . B
21 | TRENDS FEBRUARY 2025