The 'flower boys' of South Korea
Would you believe me if I told you that in many parts of Korea, men are more obsessed with their looks and makeup than women are? It sounds unbelievable doesn’t it? It is a fact that in South Korea, men spend more money on skin products than any other male population in the world. Flawless skin is considered a mark of social success in the Asian nation. Men and makeup aren't necessarily commonplace ideas in the United States, but in Seoul Korea is the largest market in the world for men's skincare thanks to a fad that has developed over recent years with Korean men wearing makeup. Sales of beauty products for men in South Korea for this year are estimated at 544.5 million, men are obsessed with their appearance.
“The Flower Boys” of South Korea are the seen as the “pretty boys” of the Country. They are group of exceptionally good-looking, smooth-skinned, fashionable sports stars and celebrities who found great success selling male cosmetics. The group is led by a stand out star South Korea's World Cup soccer team, Ahn Jung-hwan. Men everywhere began striving to look like them, with the encouragement of the women around them, and a trend was born. Once an oddity, men using makeup in Korea is now commonplace.