One of the major differences between in makeup in Korea and make up in America is the use of “gypo makeup. The origin of the term "gyopo makeup" is unclear, but fashion experts say the term slowly took root around 1990s. Gyopo in the term refers to the Korean immigrants in California, who take up a considerable percentage of Koreans living abroad. In terms of makeup, Gyopo makeup boldly expresses eyes, nose and mouth, with a special emphasis on cheek bones. It also gives a person a dark complexion, smokey eyeshadows and strong, perky lips.
Other characteristics of gyopo makeup include strong impressions created by upturned corner of the eyes. The use of Gyopo makeup is very prevalent in America, on any given day you can see a woman wearing Gyopo makeup. A prime example of gyopo makeup includes Chinese American news anchor Connie Chung. Unlike Korea where light skin is preferred, America likes tanned complexions. There is an argument that the expression of "gyopo makeup" betrays the changed relationship between Korea and the Korean American society. Since the 1990s, the views on American Makeup changed, and the younger generation's altered perspective and self-assurance were indirectly expressed in the term “gyopo makeup.”
Koreans weren’t particularly pleased with the gyopo trend that was taking place, due to the darker skin trend. Many Koreans refrain from getting tans, because having whiter skin is usually seen to be a superior standard of beauty there. To them, having white skin gives off a cute and innocent image, while tans give off a mature and sexy image.
The application of makeup in Korea is often compared to the makeup jobs done on a Geisha, which is a female entertainers who act as hostesses and whose skills include performing various arts such as classical music, dance and games. Their makeup consists of white powder to cover their skin, eyes lined with black eyeliner, and an occasional bold lip.
FASHION SETTER 12/13
By: Kiana Cornish