Fashion Setter May 2014 | Page 12

Grab your Lipstick and Make up Brushes and lets Paint Korea red!

Seoul, Korea, is where Koreans have dominated the skincare business for centuries, after they incepted, perfected, and popularized BB cream. These creams have been the blueprint for many cosmetics companies all over the world. This particular product has made millions for companies, which is to say, if it’s big in Korea, you can bet that it’s going to be the next billion-dollar global product. Although the beauty trends in Korea have the tendency to spread across the globe, the application of make up in Korea and the application of makeup in America differ in many ways.

Typically every girl in Korea has the same products in her makeup bag right now. Those products consist of eyeliner, eyebrow pencil, lip tint, face powder, toothbrush and toothpaste. While many people wouldn’t usually carry a toothbrush and toothpaste in their makeup bag, Koreans are very big on oral hygiene and see this as just as important as applying makeup. It is totally normal to see a person in Korea brushing their teeth in a public restroom at school, at the office, and in subway stations. In America, many people aren’t usually seen brushing their teeth in public and it is not seen as a social norm.