After two years of studying PR at Edith Cowen University Betty realised she was moving in the wrong
direction. She returned to what she knew, changing her studies to fashion and textiles. During the next three
years of fashion and textiles uni she launched the label Betty Sugar – a sleek clothing line for younger women,
however, when the global financial crisis hit, Betty was close to giving up.
Even though there were a number of stores closing down during the GFC, Betty refused to give up. Whatever
money that she earned in retail, she had invested back into developing her new collection. What made everything
easier for Betty was the joy that her work was also becoming her hobby, her dream, and the overwhelming
feelings of accomplishment.
Betty insists that her life story is sewn into the fabric of every piece and she believes that is essense people
connect with in her pieces. She credits the challenges and opportunities she’s been given with pushing her
to succeed. Betty Tran finally took a leap into the fashion industry with her own label, which was chosen to
showcase in New York in Sept 2012.