Fashion Observer Magazine Feb. 2014 | Page 15

BETTY Tran Amidst a family who submerge themselves in textiles and manufacturing services to numerous international and Australian fashion labels, Betty Tran also finds the time to design her self titled label. Inspired by strength, passion and love, embodied in the modern woman, Betty’s inspiration is to create timeless, functional, versatile and quality pieces that empower women to look and feel great about themselves. Betty’s attention to detail is applied to each silhouette in the collection. An appreciation for comfort is also reflected through her choice of natural fabrics such as silk. Betty was only five years old when she began to help her mum. She helped her doing the orders and basically grew up tailoring with her mother. At eight she never thought she’d be where she is at 25 years old; despite inheriting tailoring by blood, she never really wanted to work with clothes. When Betty left Vietnam seven years ago, she joined the Australian workforce to help pay bills. Betty had to learn English quickly and it was the ‘doer’ attitude she inherited from her mother that got them by, as she worked with the likes of Pierucci, Morrison and Aurelio Costarella. Betty’s mother has been her inspiration. “My mother is a doer. She taught herself how to sew and she did it with such dedication, passion and commitment and that’s how I grew up, seeing my mum like that,” said Betty. Betty watched her mother stay up till 4am to finish an order because she gave her word to a customer. Betty had inherited that exact same committed attitude from her mother. “I’ve watched her way of working my whole life and that was in my blood as well. She probably works 10 times harder than I do now, but it was a natural progression for me, to become a doer.” PLAY