Launched officially in March 2012, Betty Tran debuted her first S/S
collection 12-13 in New York during New York Fashion Week, followed
by a showcase of her S/S 13-14 La Muse collection at Mercedes Benz
Australia Fashion Week as part of a New Generation show in 2013.
A modern technique of dressing, the Betty Tran concept is based on a
few simple classic pieces of clothing, where a handful of interchangeable
items work together to create an entire wardrobe, transitioning
smoothly from day to evening, weekday to weekend, season to season.
“I’m designing for an international everyday woman who has a busy
career and lifestyle. The Betty Tran woman is comfortable in her own
skin and she looks effortless at all time”.
Betty Tran opened her first flagship store in the heart of Perth City in
September 2012, followed by the launch of her online store in conjunction
with the opening of the second store in Claremont in August 2013.
Betty came from not having very much to start her business with , has
worked extremely hard striving for success and is only recently realising
and absorbing the fact that she has made it to a position where she has
succeeded.
She has always been longing for an opportunity to become successful
and express her ideas and innovation to the fullest and she couldn’t find
that [in clothes] anywhere.
Betty worked three jobs a day and found it hard to find something that
suited her everyday needs. She felt everything was too dressy or too
casual.
“It’s my life story in that label. It’s a system of dressing
women to be empowered in what they do. It doesn’t matter
what job they’re doing.” Tran names the ultimate Betty
Tran woman as Michelle Obama, but also finds inspiration
closer to home in Perth’s Lord Mayor Lisa Scaffidi.
“She’s an absolutely amazing leader,” Betty said. “Where
I got inspired from is from a woman like her; a woman
who is actually making change in a small community
and then making a change on a bigger scale, to the world.
That’s what she’s doing and that’s what I want to do, give
women the strength to do that.”
Celebrities Betty Tran has dressed also includes Spice Girl star turned X Factor Judge Mel B, Victoria Secret
super model Jessica Hart, international model Nicole Trunfio, Australia Miss Universe Jesinta Campbell and
most recently the powerful sister duo Serena and Venus Williams. Most recently, Betty has also dressed X
Factor 2012 winner, Samantha Jade.