CLASSIFICATION
ZARA
Zara is a Spanish clothing and accessories brand that is a multiple store owned by multi-national company Inditex. Zara is classed as a Large Business (Non-Food) with over 250 employee's and a turnover of more than £50 million a year. in 2016, zara has turned over $15.9 billion US dollars. Zara uses economy pricing to appeal to a large audience of consumers to attract the most business. Zara focuses its business on High-Street or Shopping Malls selling womanswear and accessories and uses face-to-face and online as methods of customer contact.
ASOS
Asos is a British online clothing and beauty store aimed at young adults. Asos sell their own brand of clothing along with 850 other brands Asos turnover has reached £764.5 million which is rapidly going with 12.4 million active cutomers and 233 new brands each week. Asos uses a different range of rpicing to fit the different brands, the more luxery brands offer premium pricing while the own brands over more economy pricing. Asos is an online business so all its customer contact is online also.
NEW LOOK
New Look is a High Street fashion retailer selling both Mens, Womans and Childrens fashion along with beauty, footwear and accessories. New Look is also a Large Business with over 250 employees and turning over £1.48 billion. New Look prices its items physchologically with prices like £24.99 rather then £25 to trick consumers into thinking their paying less. New Look's competition is the likes of Topshop and H&M who copete for a spot in the same market and to the same audience so there pricing can be competive. New looks customer contact is online through social media or face-to-face in store.