Farmers Review Africa May/June 2017 Farmers Review Africa | Page 52
Training
Case IH Training
allows them to get a better understanding so
that they can better inform their customers,”
said Brian Hall, Case IH Corporate Farming
Specialist, Middle East and Africa.
“ey have to learn what are the advantages of
our products over the competition and the
best selling points. is year there was a
combine driving practical which was not done
last year. It showed the salesmen the
advantages of the AF combine.”
e range of training on offer, particularly the
extensive opportunity to drive the equipment
at the farm, was welcomed by the delegates.
is was equally true for those who have
attended training courses before and for those
sales people who are new to the brand.
“e training is altogether such a wonderful
opportunity for us,” said Willie Van Der Schyf,
National Wholesale Manager for South
African dealer Northmec, who has attended
many Case IH training sessions. “e
practical training and driving in the eld is a
key element for us, we do too little actual
driving. Additional Rowtrac information and
sales features were for me the most useful
element. e new Patriot sprayer information
will also be a big help.”
Jaco Coetsee, a Sales Representative at Case
Lady Brand in South Africa found the
technical aspects of the event particularly
useful. “Learning so much about the CVT
gearbox and everything that it can offer, then
driving and feeling it in the eld, rounded off
the training perfectly. Also the AF combine
information, speci cally the difference
May - June 2017
between the 140 and
the 240. I got to ask the
questions the
customers ask me and
here I get the answer
straight from the
source.”
Gareth Spaumer, from
the NTK Group in the
Limpopo region of
South Africa agreed:
“”It's good to know
your speci cations,
but you must know
Willie Van Der Schyf National Wholesale
how to operate a
Manager for South African dealer Northmec
tractor and to point
out the bene ts - such
as APM and constant
engine speed - of your product. e CVT at feeling was echoed by Joshua Young,
transmission in particular was interesting, Dealer Principle of Zambian dealer Agricon
how simple but efficient. It was de nitely Equipment Zambia, who was also experiencing
valuable and bene cial.”
his rst training course with Case IH. “I
enjoyed it all, but the theoretical helps me most
is was the rst training opportunity for with the new features and available options,” he
Abdulla Noormohamed Abdulla, a Salesman said.
from Tanzanian dealer Kanu Equipment Dar “I found the ballasting and setting up of
Es Salaam. “It was really exciting,” he said.
machines really great, other things like track
“As I am new, I haven't sold any of these technology and the in-cab controls were also
products, at least not yet. But aer the very helpful. e more information that you
training I feel that I am ready. It is great to have, the better prepared you are. is training
have such support. e training, both helps me in becoming more professional and in
theoretical and practical, was exactly what I becoming a Case IH expert.”
needed and was very professionally done. In
my country, Case IH is really starting to take “A lot more time was spent on hands-on
off and this training will surely help support practical training of salesmen, to ensure that
this and