Farmers Review Africa May/June 2017 Farmers Review Africa | Page 51

Training
Case IH provides hands-on
sales training opportunity
South African commercial training event delivers practical machinery experience.
More than 100 sales professionals, from
dealers across the Africa and Middle East
region, have attended a very successful Case
IH Agriculture commercial training event in
South Africa. Split between practical driving
sessions at Cairo Farm Parys and theoretical
training in the BMG Hotel in nearby
Sasolburg, the event focused on a wide range
of Case IH equipment. is included
Quadtrac, Steiger, Magnum Rowtrac,
Magnum and AFS high power tractors, Puma
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CVT, Puma, Maxxum and Farmall A tractors,
combines, headers, sprayers and implements.
Delegates from as far as Tanzania, Zambia,
Mozambique, Zimbabwe and South Africa
attended the course in two groups, allowing
plenty of hands-on driving time, to build
familiarity with the extensive range of Case
IH equipment. e sessions, which were
prepared and delivered by the Case IH
Commercial Training Team from St Valentin
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REVIEW AFRICA
in Austria, were designed to ensure that sales
people have the very latest information and
updates, providing them with practical
expertise that can be used to bene t their
customers when selecting agricultural
machinery.
“is training allows the salesmen to get
hands-on experience with our machines,
especially in countries where they may not
normally sell some of our products and it
May - June 2017