Farmers Review Africa May/June 2017 Farmers Review Africa | Page 53
Training
Westhuizen, CEO of South African host
company Cairo Group.
“e theoretical sessions were much closer to
the Farm Cairo where the practical sessions
took place this year, allowing more time for
practical training. It was a real joy to see that
many trainees were from other parts of Africa,
as this promotes the marketing of the product
outside South Africa.”
Case IH will continue to provide sales people
from across the Africa and Middle East region
with regular training opportunities, to build
their knowledge base and to help deliver
improved service to customers. Daniel
Bordabossana, Marketing Manager for CASE
IH AME, added: “ere is no better way for
our dealers to fully understand the features
and bene ts of our machinery, than for their
sales staff to get behind the wheel and get
hands-on with our products. Only by putting
themselves in the customer's place can they
fully appreciate the strengths and values of the
www.caseih.com
Case IH range.
“We would like to thank Farm Cairo for
hosting this event and their continued
support of the Case IH brand and we look
forward to welcoming many more dealer staff
to our training events in the future.”
Agricon Equipment Zambia's Mr Young
perhaps summed up the training opportunity
best, when he stated: “is training can be
summarised by saying that one sentence
learned here, can oen save a day's labour in the
eld. is is for sure the case for me.”
Case IH Training