Fanfare Media Kit 2021 Fanfare Media Kit 2021 - Page 7

MAGAZINE

NATIONAL READERSHIP STUDY 2020

DINING ENGAGEMENT

Compared to the Average Canadian Adult , WHERE Magazine Readers are :

16 % more likely to dine out at restaurants 3 + times per month

37 % more likely to visit fine dining restaurants 3 + times per month

23 % more likely to visit family / casual restaurants 3 + times per month

27 % more likely to visit pubs 3 + times per month

MARKET INDEX WHERE magazine readers BASE Total Canada , Adults 18 +
100
116
137
123 127
Average Canadian Adult
Any restaurant 3 + times / month
Fine Dining 3 + times / month
Family / Casual 3 + times / month
Pubs 3 + times / month
SOURCE : WHERE 2020 Readership Study , 1,252 Respondents , Random Representative Sample , Stayed Overnight at a Canadian Hotel Within Past 12 Months , +/ - 2.8 % 19 times out of 20
2021 MEDIA KIT Fanfare Magazine Group | 7