MAGAZINE
NATIONAL READERSHIP STUDY 2020
ACTIVITIES WHILE ON VACATION
Compared to the average Canadian traveller , WHERE Magazine readers are more likely to pack more activities in their vacations .
44 % more likely than the average Canadian adult to share vacation experiences online
82 % more likely to go on specific shopping excursions
73 % more likely to visit theme parks / zoos
66 % more likely to sightseeing
91 % more likely to visit museums / art galleries
97 % more likely to attend sporting events
76 % more likely to take hiking adventure tours
83 % more likely to attend cultural events
MARKET INDEX WHERE magazine readers BASE Travellers in Canada
182 |
166 |
197 |
183 191 173 176 |
100 |
|
|
|
|
|
Average Canadian Traveller |
Shopping |
Sightseeing |
Sporting |
|
|
Events |
|
Cultural Events |
Theme Park / Zoo |
Museum / Art Gallery |
Hiking / Adventure Tours |
SOURCE : WHERE 2020 Readership Study , 1,252 Respondents , Random Representative Sample , Stayed Overnight at a Canadian Hotel Within Past 12 Months , +/ - 2.8 % 19 times out of 20
2021 MEDIA KIT Fanfare Magazine Group | 6