WINNIPEG
NATIONAL READERSHIP STUDY 2020
READERS AGREE …
WHERE is a valuable resource provided by hotels ................... 96 %
Have dined at a restaurant that I saw advertised in WHERE ............. 77 %
I have visited an attraction that I saw advertised in WHERE ................ 71 %
Advertisements in WHERE provide useful and relevant information ............ 92 %
I have shopped at a store that I saw advertised in WHERE ............... 58 %
I carried a copy of WHERE with me while travelling / touring and believe it is a valuable resource provided by hotels .................. 36 %
CONTENT IS KING : THE PREFERRED CHOICE
WHERE Magazine vs . Favourite Online Source For Travel Information
Trusted information .......................................................................................... 39 % vs . 12 % “ Insider ” Local Info ............................................................................................................ 56 % vs . 14 % In-Depth Research on Destinations .............................................................. 33 % vs . 27 % Dining Recommendations ............................................................................................. 66 % vs . 9 % Shopping Guides ................................................................................................................. 59 % vs . 9 % Info on Different Neighbourhoods ........................................................................... 57 % vs . 16 % Info Not Found from Other Sources ........................................................................ 46 % vs . 16 % Engaging Stories .................................................................................................................. 39 % vs . 16 % Photography ........................................................................................................................ 50 % vs . 14 % Event Listings ........................................................................................................................ 62 % vs . 5 %
SOURCE : WHERE 2020 Readership Study , 1,252 Respondents , Random Representative Sample , Stayed Overnight at a Canadian Hotel Within Past 12 Months , +/ - 2.8 % 19 times out of 20
2021 MEDIA KIT Fanfare Magazine Group | 5