MAGAZINE
NATIONAL READERSHIP STUDY 2020
TIME WELL SPENT …
78 % of readers are repeat visitors to the cities in which they read the magazine .
AVERAGE LENGTH OF STAY PER TRIP
4 nights
78 % |
22 % |
2 + nights = 84 % 3 + nights = 57 %
5 + nights
5 nights
4 nights
3 nights
7.8 %
5.2 %
22.1 %
22.1 %
|
4 + nights = 35 % 5 + nights = 13 % |
18 % business
10 % both
|
72 %
are visitors on vacation
|
Repeat Visitors
First Time Visitors
92 % more likely than the average Canadian traveller to spend $ 3,000 + on most recent trip .
SOURCE : WHERE 2020 Readership Study , 1,252 Respondents , Random Representative Sample , Stayed Overnight at a Canadian Hotel Within Past 12 Months , +/ - 2.8 % 19 times out of 20
2021 MEDIA KIT Fanfare Magazine Group | 8