connect online, around the values you present at your church. This is
where most churches miss it. Encouraging conversation, discussion
and even debate, is the heart of evangelistic outreach. Your website
and blog can be the center of that. However, online, in Web 3.0 the
church is winning 0 to 100. More Christians, particularly young ones,
log onto atheist discussion boards as it seems to be more relevant to
their lives. Churches, well, we’re not there.
2
“Your brand is the sum
Minimum: Business acumen
Maximum: Brand building
total of perceptions others
have about your ministry”
Developing a business approach to ministry is oh so intelligent.
Wasn’t it Jesus that referred to ministry as business in the first place
[Luke 2:49]? So long as you don’t put business before ministry, its
brilliant when business minded people assist in managing ministry
efforts. Sounds scary? You may be thinking, “Why let him in here and
run anything?”, that’s fine, if you don’t want to bring business people
from the outside, train them from the inside, but the church needs
business acumen, to assist with things like organizations, systems,
innovations, logistics and profitability. Church is an excellent internship
program even for those who want to learn to run their own business.
P43