But if you’re past knowing the importance of business acumen,
you can use that as a foundation for brand building. What is a brand?
It’s the sum total of perceptions people have about you. What is your
brand? How can you build it? It should be to where, whenever
someone mentions the name of your church or ministry, they think a
particular thing. They feel and expect a particular thing. That’s brand
development. And it creates monumental growth!
3
Minimum: Visual aid
Maximum: Active learning
Now, if you want a minimal upgrade to your ministry, develop
more visual communications, in your sermons, website, staff meetings
and beyond. The human brain retains more when we use pictures
than words. Ever heard the saying, “A picture is worth 1,000 words”?
The only picture most ministers give their congregants is them reading
a book. Good, but not effective if you’re church is to leave the building,
impacted by your message. Go visual. Bring in touch stones. Involve
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