Faith FEED Jan 2014 Vol 1 | Seite 46

Leaders What’s missing? Why isn’t the local church the proverbial light on a hill that it should be? “If you want to maximize your growth, invest in a 1 Web 3.0 strategy?” Minimum: Web 2.0 Maximum: Web 3.0 At a minimum, churches need a Web 2.0 growth plan. What is that? Web 2.0 simply means that your have a strong presence online. Your website can’t be just something that you’ll get around to. Your website has to be an integral part of leading the congregation. Why? Because it takes the walls off of your church. There should be signs up on the building that encourages them to log on. You should have trivia’s that demand that they do in order to win. The more you incentivize web traffic, the more you can expose them to the glorious gospel of Christ. But if you want to maximize your growth, invest in a Web 3.0 strategy. That means that you allow members to congregate and P42