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Strategic group:
Apple is a highly priced product when compared to its
competitors in the market
(LaFrance, 2015). It makes them a premium brand. They are not
affordable to all customers. Its
premium pricing has served as a barrier from reaching many
geographical locations when
compared to its competitors in the market. Apple is present in
various business segments.
An overall presentation of a strategic map has been made based
on the compilation of the
analysis. Similarly, its competitors are present in various
diversified industry and market
segments. The below graph is a based only on the related
business of Apple with its competitors
and not any other business segments of the competitors.
Threats:
The competition in this industry is intense. The competition is
from foreign and domestic
countries. With the competition being so intense it creates more
of an obstacle to catch and keep
the market share. Plus, since some products are more affordable
the consumers may prefer their
products. Apple is reluctant to change their prices which create a
threat to the business
when EXTERNAL REPORT ON APPLE, INC. 8 entering the
developing market.