EXTERNAL REPORT ON APPLE / TUTORIALOUTLET DOT COM EXTERNAL REPORT ON APPLE / TUTORIALOUTLET DOT COM | Page 8

various requirements of the customers. Therefore, switching
from one brand to another is higher
in this industry.
Bargaining power of customers:
Customer power is medium in the industry. There are unique
products suitable for
customers. In this industry, customer has a choice to choose
from the available options.
Bargaining power of suppliers:
The bargaining power of the suppliers is moderate. There are a
few suppliers accessible
in this industry. The suppliers in this industry do not affect the
switching costs to the business.
Tim Cook has adjusted the supply chain and decreased the total
amount of suppliers. Despite
making those adjustments, Apple’s products are still known for
their high quality.
EXTERNAL REPORT ON APPLE, INC. 7 Industry Rivalries:
Competition is stiff in this market (Kunze, 2015). Many
businesses have established their
brand identity in the industry, and switching costs are
significantly lower. The competitors build
more creative products that increase the competition in this
market. Plus, the competitors adjust
their cost to take the market share. The competition in this
industry is very intense.