EXTERNAL REPORT ON APPLE / TUTORIALOUTLET DOT COM EXTERNAL REPORT ON APPLE / TUTORIALOUTLET DOT COM | Page 7

There are obligations for very talented employees to make more
unique products.
Normally, the usual economic conditions of the world are
positive so that gives the companies an
advantage to increase their sales. Ultimately, the overall
manufacturing climate is positive for
Apple in achieving their plan of action.
Porter's Five-Forces Model:
Threat of new entrants:
There are not any direct entry barriers. A business with a new
unique idea can enter into
the industry. There is an increase of technologies that are being
copyrighted so that no
one else EXTERNAL REPORT ON APPLE, INC. 6 can use it
so this acts as an indirect
entry barrier. The demand increase for technology products
around the world makes it simple to provide for any specific
compartment. This creates a higher
cost of investing in research and development, and it also acts as
an indirect barrier. Economies
of scale are accessible for bigger companies in comparison to
the smaller companies. Lastly, the
entry barrier in this market is average.
Threat of substitutes:
There is an availability of close substitutes. There are more
players in the market meeting