EXTERNAL REPORT ON APPLE / TUTORIALOUTLET DOT COM EXTERNAL REPORT ON APPLE / TUTORIALOUTLET DOT COM | Page 6

the brands. Apple, Inc. primary focus is to provide creative and unique products to the consumers that will fulfill the demand of the individuals. Also, their focus is to proactively satisfy the unknown needs of the consumers by constantly creating new modernized technology. Apple's strategy can be achieved in the current industrial environment. Technology is an industry, and it is not limited only to the United States. Since the participants of this industry markets and sells their products across the globe, the international market's demand, and supply has significant influence over the business (GE Capital, 2015). Additionally, the demand for online sales and mobile applications has increased. Currently, social media is viral, and it makes people crazy about the new technology. There is an increasing demand for the technology jobs, and it indicates the growing demand for the products (Modis, 2015). This industry is highly fragments, and there are a variety of products that are built by several companies. There is a trade in demand for a few products, but most of the demands for the technology based products are increasingly high.