efficient research and development . The power of a brand plays an essential role and it provides
a loyal consumer support for the business . Companies in the technology industry are advancing
towards an eco-friendly system to provide more social value . Financial performance of these
companies is good and significant ( Csimarket . com , n . d .). Current industrial conditions :
Modernization and establishing value are the primary focuses for the technology markets .
The next-generation technology is being focused on the industrial players ( GE Capital , 2015 ).
Higher investments are made by more companies nationwide to increase the competitiveness in
the internal market .
Currently , companies in the industry are focused on developing countries to grow their
companies . Developing countries are set as the target because demand for high-end
technology is
high , and the buyer ' s potential are higher ( Luckerson , 2014 ). Developed markets
understand the EXTERNAL REPORT ON APPLE , INC . 5 technology and the
brands ; whereas , developing countries do not understand the technology and