efficient research and development. The power of a brand plays an essential role and it provides
a loyal consumer support for the business. Companies in the technology industry are advancing
towards an eco-friendly system to provide more social value. Financial performance of these
companies is good and significant( Csimarket. com, n. d.). Current industrial conditions:
Modernization and establishing value are the primary focuses for the technology markets.
The next-generation technology is being focused on the industrial players( GE Capital, 2015).
Higher investments are made by more companies nationwide to increase the competitiveness in
the internal market.
Currently, companies in the industry are focused on developing countries to grow their
companies. Developing countries are set as the target because demand for high-end
technology is
high, and the buyer ' s potential are higher( Luckerson, 2014). Developed markets
understand the EXTERNAL REPORT ON APPLE, INC. 5 technology and the
brands; whereas, developing countries do not understand the technology and