EXTERNAL REPORT ON APPLE / TUTORIALOUTLET DOT COM EXTERNAL REPORT ON APPLE / TUTORIALOUTLET DOT COM | Page 4

manufacturing mobile, due to the demand for change has
increased in the industry.
Horizontal integration and vertical integration has increased in
this industry. Larger
businesses obtain more appealing and potential smaller
businesses. Acquisitions and mergers are
higher in this industry. The industry has higher potential and
capability to introduce new products
frequently. There is a cut throat competition (Kunze, 2015).
EXTERNAL REPORT ON
APPLE, INC. 4
Performance: The performance in the technology industry is
extremely good despite the
industry facing
tough competition from international industries such as Korea
and China. The difficulty is
attempting to increase market share because some brands are not
flexible with their prices due to
their products being unique and high quality. Researching and
developing are continuous, and
businesses in this market invest heavily into this to improve the
market share and quality of their
product. Moreover, this industry would not be able to survive
without research and development.
Modernization is the foundation for this industry, and it is
impossible without having an