EXTERNAL REPORT ON APPLE / TUTORIALOUTLET DOT COM EXTERNAL REPORT ON APPLE / TUTORIALOUTLET DOT COM | Page 3

industry is adjustable to every change and adapts in an intense
competitive market. This allows
them to deal with the external shocks in a more positive way.
There are an increasing number of
competitors in this industry due to less entry barrier and higher
growth potential (Matuszak,
2014).
Conduct:
The products in the industry are priced competitively. The
influence of the brand
contributes to the pricing. For instance, it helps estimate a
product’s price from low cost to
premium cost depending on the quality of the product and the
brand. Modernization creates the
foundation for this industry. All companies launch new
technology in the industry to enhance
their market share and meet the requirements of the consumers.
Modernization creates the foundation for the industry. All
companies introduce new
technology into the industry to increase their market share and
to acknowledge several
requirements of the consumers. The purpose of marketing
strategy is to entice the amount of
consumers since there are many good brands in several sections.
Product expansion has been
employed more often such as businesses switching from
manufacturing computer switch to